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5 Ways Hiring Freelance Professionals Can Increase Your Bottom Line

It may not be something you’ve considered before, but utilizing the pool of freelance expertise available to you is a great way to supercharge the success of your business.

There are five main benefits to hiring freelance professionals to supplement your business needs.

1. Salary Cost Savings
2. Expertise and a Fresh Perspective
3. Increased Credibility
4. Time Savings
5. Deadline Driven

Salary Cost Savings

Though a noticeable benefit, this is often overlooked by business’s focusing only on the project price. The fact is, in hiring a freelance professional you are paying only for the services you need, when you need them. You are freed from paying for “down time” as well as benefits such as vacation, holiday and sick time, unemployment insurance, social security, and any other benefits your company may offer.

At the end of the year that can add up to a substantial savings. Consider this; over the course of the year you need a new business website, five brochures and a series of print ads. To hire an entry-level writer will cost you an annual salary of around $35,000 and to hire an entry-level graphic designer will cost you another $35,000 or so. If you were to use freelance professionals for these projects you could expect to spend around $30,000 on up, depending on the scope of your projects. That is considerably less than the base salaries totaling $70,000 to hire staff and doesn’t even take benefits into account!

Expertise and a Fresh Perspective

It is important to remember that freelance professionals are experts and it’s this expertise that benefits you the most. Freelancers live and breathe their skill and in so doing, are up-to-date with current trends and research as well as have daily exercise honing their skills. For example, you may have an employee with good writing skills, but are they trained in developing headlines that use emotional and psychological elements to induce sales? Do they know how to develop web copy that is optimized to pull better rankings in the current search engine algorithms? No, but a professional copywriter is trained and this distinction is very important.

And don’t forget about the benefit of fresh marketing perspectives and diversity! Tapping into freelance talent gives you access to a wider range of ideas, experience, and expertise from which to draw. A side benefit of bringing in outside expertise is that a business is often challenged to really analyze the tactics and approaches currently being used. This can result in some surprising steps forward.

Increased Credibility

‘You never get a second chance to make a first impression.’ Overused? Certainly. Valid? Yes, yes and yes! Your prospects make up their minds in mere seconds about whether they are interested in learning more about what you offer. Poorly written, muddled or confusing copy and unprofessional design say one thing to your potential customers – poor quality.

Everything about your business that is visible to the public must inspire confidence and trust. To do so you must appear completely professional. If you don’t care to put the time or expense into your own business, why would a potential customer be confident in what you will do for them?

Time Savings

Utilizing the services and expertise of freelance professionals frees you up to focus on the other, equally important aspects of your business. Instead of spending time yourself trying to figure out how to write a headline that actually works, you can put that time to better use contacting leads, establishing business relationships, researching vendors or whatever else your business needs to succeed.

It can also be a great relief to hand off an emergency project to a trusted freelancer. You can focus on other tasks, secure in knowing that your project will be handled with professionalism and completed by deadline. In fact, by having your time freed up to attend to other business needs, you are saving money as well as time. Projects are completed more quickly and with better results – and that increased productivity is always better for your bottom line.

Deadline Driven

It’s a fact, freelance professionals are in business too, and that business is working with clients like you. A good business relationship requires contracted projects to be completed by deadline and within budget. Anything less and it’s unlikely you’ll hire that freelancer again.

Freelance professionals put a great deal of effort into meeting your deadlines because, quite simply, their professional reputations rest on it.